My favorite projects are the ones that let me do something a little different. When Legendairy Milk decided they would explore a new direction, I was excited to figure out how to tie this into our existing branding. First step was a logo. I wanted to keep it simple and in line with Legendairy Milk’s current logo so customers would know this was from a brand they could trust. But, building out a brand is more than a logo and color pallet. You have to pay attention to all the little details.