She’s Thirsty
Brief: Create packaging for a new coconut water electrolyte drink mix geared towards women. Client wanted a cheeky, fun, flirty vibe which evoked an old fashioned soda shop.
Inspiration
Pulling from old fashioned soda shop, checkers, hand painted signs, and fun colors built the foundation of this line. The line began with Strawberry Lemonade and a truly refreshing Watermelon, and later expanded.
And then expanded from hydration to sleep support and energy. With every expansion of our “She’s” line the focus remained on keeping that mix of retro and new.